IWCO Direct, a Chanhassen-based provider of data-driven performance marketing solutions, announced Mark Pritchard as its new chief financial officer (CFO). He will lead IWCO Direct’s finance, supply chain management and IT teams.

Pritchard has experience driving change, efficiency and continuous improvement across several industries including retail, business services, technology and direct marketing, according to a release from the company.

Pritchard has more than 20 years of leadership experience. He most recently served as CFO for United Safety & Survivability Corporation. He also served as CFO of Data-Mail, as CFO and VP of operations at XSE Group Inc., and CFO of Oxley Group Limited.

Lydia Christianson is a digital reporter for Southwest News Media. She graduated with a journalism degree from the University of Minnesota. When not reporting, she enjoys reading in coffee shops, listening to podcasts, and checking out new restaurants.