Two senior housing and care providers in the Twin Cities have become one organization. Minneapolis-based Augustana Care and Eden Prairie-based Elim Care have joined and will operate under a new name: Cassia.
The company said it arrived at the name after surveying more than 900 people in recent months, according to a press release. It had the assistance of California-based Varsity Branding, which specializes in retirement community marketing.
“The name was inspired by anointing oil made from the bark of the Cassia tree and referenced in the Bible several times,” the news release says. “It evokes both organizations’ commitment to healing, wholeness and our quest for solutions that help those we serve to live well. According to sources familiar with ancient oils, Cassia is said to symbolize the heart of a servant.”
The new logo conveys a drop of oil, stained glass and the Christian cross. The two companies joined in early 2018 to combine housing options, skilled nursing, health care and community-based services.
“Cassia is about helping the people we serve over hurdles so they can live fuller lives — and transforming the fear about what could happen into possibilities for joy and celebration,” said CEO Bob Dahl in the release. “We seek that for everyone who walks in these doors, just as we seek the same possibilities for our own loved ones.”
Cassia operates in Minnesota, Colorado, Florida, Iowa and North Dakota. The new home office will be in Edina starting in spring 2019.
Elim facilities in the southwest metro are Elim Shores in Eden Prairie, Cornerstone Assisted Living in Plymouth and Bryant House in Maple Plain. Augustana facilities in the area are Chapel View Apartments in Hopkins; Open Circle Adult Day Services in Hopkins; Augustana Regent in Burnsville; Emerald Crest in Burnsville, Minnetonka, Shakopee and Victoria; and Praha Village in New Prague.