Would you buy a coupon booklet to improve a Caribbean cruise? Three “sharks” in Jordan are banking on it.

Kaitlyn Genskay, Harley Laughridge and Halle Shimek were named the winners of Jordan Summit Academy’s Shark Tank program Wednesday at Jordan High School for their idea, USVI Tropical Island Vacations.

Sixteen students from the academy’s business, marketing and economics class competed for the approval of three judges: Alan Dakay, president and COO of Miga Solutions; Rob Langheim, partner at Whitecap Health Advisors and Chris Zuck, regional manager for Frandsen Investment Services.

The competition is based on the ABC program “Shark Tank,” which follows budding entrepreneurs as they pitch their business ideas to wealthy magnets and vie for their investment.

Jordan’s judges ultimately chose USVI Tropical Vacations as the most viable business model. The product behind USVI Tropical Vacations is a coupon publication developed for U.S. Virgin Islands cruise lines to sell to tourists.

While the sharks don’t actually invest any money, the program provides students with the opportunity to exercise their critical thinking, organizational and sales skills.


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