Donating to favorite causes is rarely easier or has a more of an effect than on Give to the Max Day.
Give to the Max Day will take place Thursday, Nov. 12. The aim of the day is to make online charitable giving simple by allowing people to easily donate to nonprofits throughout the state on one website. Many organizations also line up matching grants for the day to help augment the donations.
The organization GiveMN started Give to the Max Day in 2009. That first year, $14 million was raised in 24 hours, according to the GiveMN website.
“This kind of giving really raises the whole community up,” said Hammer Residences Chief Development Officer Ellen Timmerman-Borer.
Hammer Residences, based in Wayzata, is an organization that helps adults and children with developmental disabilities experience life to the fullest. Timmerman-Borer said Hammer’s goal for the day is to raise $70,000. All donations to the organization will be matched up to $35,000, thanks to family members of the people served by Hammer who pooled resources to offer the match.
“The gifts from our donors help people have the life they deserve,” Timmerman-Borer said.
While the donations help nonprofits, Give to the Max Day is about the donors and making it easier for them to give, she said.
“It’s a really good day to give,” Adam Thompson with ICA Food Shelf said. “You can double down on your money.”
ICA, a food shelf based in Minnetonka that serves Deephaven, Excelsior, Greenwood, Hopkins, Minnetonka, Shorewood and Woodland, also has a match for the day. All donations up to $10,000 will be matched for the organization.
With so much publicity around the event and the search tools available on the website, it also brings in new donors, Thompson said. That comes at a time that is critical to many nonprofits.
The last few weeks of the year are when many nonprofits get most of their funding for the year, IOCP Development Co-Director Jill Kohler said. IOCP generally receives about 60 percent of its funding in about the last eight to 10 weeks of the year, she said. Having the push from Give to the Max helps nonprofits know a little earlier what those donations will be, and can take some away some of the end-of-the-year pressure.
IOCP officials were also able to secure a match to help the organization reach its Give to the Max Day goal of $700,000, which is just part of the organization’s overall 2015 Sleep Out campaign goal of $2.2 million that officials hope to raise by Dec. 31. While Give to the Max Day focuses on online giving, Kohler said IOCP officials are just as happy to take donations in person as well, and the organization’s match will still apply to those gifts.
To get the community a little more involved, IOCP is also hosting an event from 4:30 to 9 p.m. at Lunds & Byerlys Kitchen in downtown Wayzata. There will be family-friendly games, live music and happy specials.
WeCAN officials in Mound are also planning an event to get people involved in the day, only theirs will take place in the morning. Executive Director Christie Larson said WeCAN officials thought of the many commuters in the area when they came up with their Donate for Donuts idea. From 6:30 to 9 a.m., people can drive past the WeCAN office off of Shoreline Drive in Mound and for a donation receive a cup of Caribou coffee and a doughnut. Larson said WeCAN’s goal is to raise $10,000, and the organization has a match of up to $10,000.
“It’s amazing to me the amount of money that’s raised in one day,” Kohler said. “It’s definitely been a plus for nonprofits.”