Southwest News Media rolls out new events platform

Southwest News Media is pleased to roll out a new events platform, designed to amplify and promote local events like never before. 

What defines a community? It’s a long list, but the events that bring us together could be near the top.

Maybe it’s singing along to a country song near the shores of Prior Lake for Lakefront Music Fest every summer, saying your piece at a town hall hosted by your state representative, raising one up at a craft brewery to support a neighbor in need or attending a beginner’s photography class in a neighborhood park.

Whatever it is you enjoy doing, there’s no denying local events bring together people from all walks of life and strengthen the bonds between them.

At Southwest News Media, we’ve always been proud to play a role in building community (it’s one of our core values, after all) by helping event organizers get the word out about local happenings. Now, we’re pleased to announce we’re doing that better than ever through a new community calendar.

Southwest News Media, which owns eight community newspapers in the southwest metro area of the Twin Cities, has partnered with a company called Evvnt to help elevate your local events better than ever before. Through the new platform, which you can find at or by clicking on one of the many widgets we have placed throughout our website, you can submit your events for free to our online events portal.

You may be aware we launched a new website in mid-May — an innovative new site that brings a revamped, clean design and plenty of new features like our Staff Picks (stories our editorial team thinks you should check out), featured videos, and easier access to the stories that matter to you, whether they’re from your own backyard or from across the region. 

When we unveiled our new website, we also launched a new way for you to promote and find local events at the same time.

You’ll still be able to submit information about your event through our website — that much hasn’t changed. But now, once you submit, you’ll see your event appear on our website within seconds. Through your online posting, we’ll help you reach audiences to promote your listing. You’ll also receive a simple event report so you can see how your event listing is doing online.

Information can be submitted online by anyone for free. If you’d like to elevate your event even further, you can upgrade to a premium event. Through our partnership with other web-based listing sites, upgrade options are available for a nominal fee which can guarantee placement in our print newspapers, as well as featured placement on more than 4,000 other event sites throughout the U.S.

Our website traffic has grown remarkably in the past year, and with our new rollout, we feel this is a great option for local readers to learn more about what is going on in our community, and for local businesses to market their events to a wider audience.

It’s a dynamic platform and we’re extremely pleased to offer it to our readers. Many community members have already submitted their local events to our new platform to promote their upcoming town halls, live music and fundraisers.

If you’re looking for something to do today, tomorrow, this week, or even next month, check out our events portal for a wide host of local happenings. You can search by community and type of event, whether it’s live music, nightlife, kid and family friendly happenings, classes and courses, food and drink, exhibitions and beyond — it’s all covered on our events web page through a centralized portal.

More updates ahead

It won’t be long before you’ll notice some updates to the event calendars that appear in your local paper, too. We are revamping the design and offerings of the calendars so you have access to more of what matters to you.

If you’re interested in visiting our new platform, submitting an event or checking out what’s happening in your area, visit

Rachel Minske is the digital content coordinator at Southwest News Media. The news organization owns and operates eight community newspapers in the southwest metro of the Twin Cities, including the Chanhassen Villager, Chaska Herald, Eden Prairie News, Jordan Independent, Lakeshore Weekly News, Prior Lake American, Savage Pacer and Shakopee Valley News. Minske can be reached at

Digital content coordinator

Rachel Minske is the digital content coordinator at Southwest News Media. She's passionate about in-depth reporting and digital audiences. Rachel is a graduate of the University of Wisconsin-Eau Claire and enjoys cooking, running and exploring Minnesota.


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