Mike Lindell and Trump

Mike Lindell shakes the hand of President Donald Trump after he signed an opioid bill in 2018.

MyPillow CEO Mike Lindell will be featured in the ninth episode of a new A&E television series called ‘Addiction Unplugged,” which will premier Aug. 24 at 1 p.m.

Lindell is a crack-and-cocaine-addict-turned-Christian, who was first known for his infomercials and self-portrait cardboard cutouts advertising MyPillow in shopping malls.

Now, Lindell isn’t just the face of MyPillow — he’s becoming somewhat of a conservative superstar. He’s met with President Donald Trump and Trump staffer Kellyanne Conway on issues like opioid addiction, he gave Melania Trump pillows before she became First Lady, and he said he’s also met U.S. Secretary of Housing and Urban Development Ben Carson.

Lindell was the executive producer of a recent movie about abortion called “Unplanned” and wrote a book called “What are the odds? From crack addict to CEO” that will come out this fall. And he’s smoothing out final plans for a website called the Lindell Recovery Network, a free platform for addicts to connect with Christian treatment centers and mentors. Lindell said he already has 300 mentors, all former drug addicts.

Lindell’s nationally known MyPillow manufacturing company is headquartered in Chaska with a manufacturing plant in Shakopee.

Lindell, who’s excited to see “Addiction Unplugged,” said he takes every chance he can get to talk about his struggles with drug addiction.

“Basically, I believe this show is going to give people hope,” Lindell said. “I was very excited to let them interview me and use my notoriety.”

Lindell said he was a cocaine addict from 1984 to 2000, and a crack-cocaine addict from 2000 to 2009. He said he’s been sober ever since he was “saved,” or became a Christian.

The soon-to-be-launched Lindell Recovery Network will be available nationwide. The addict will submit their age, what they’re addicted to, and what they didn’t like about the drug, Lindell said. Then they’ll be matched with a mentor around their age who has been through the drug addiction and recovery process.

“I’ve vetted over 3,500 treatment centers in this country, all of which are faith-based,” Lindell said.

He also said he’s put millions of his own dollars into the website, which will focus on cyclical healing with mentors who have experienced addiction instead of, as Lindell put it, “big college professors who learned how to tell somebody they’re an addict.” Outside donors are also helping foot the cost of the program, Lindell said.

Big names are starting to notice. Lindell was with Trump when he signed the Initiative to Stop Opioid Abuse bill.

“The president is very excited (about the Lindell Recovery Network) and Kellyanne Conway is very excited,” Lindell said, adding he plans to meet with Conway about his new program in a few weeks.

“God gave me this amazing platform to lead these people out of addiction, and it’s a platform of trust and hope,” he said.

The “Addiction Unplugged” episode Lindell will display how he emerged from extreme money issues and chronic drug addiction to create fame and fortune from his idea for a pillow, according to the show’s website, which says, “Not only did Lindell become a massive American success story, a large portion of his 1,600 employees are addicts in recovery. We spent time with a few of them and extracted heartfelt stories of how their lives have been changed through the employment, support and guidance of Mike, his company and his various foundations that support people suffering from addiction and drug dependence.”

Maddie DeBilzan graduated with a journalism degree from Bethel University. She’s interned at Salon Media and the St. Paul Pioneer Press. Outside of work, she sifts through Goodwill clothing racks, listens to Ben Rector's music and goes on long runs.


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