The Shakopee Target will get a facelift this year, along with eight other Twin Cities Target stores.
No two improvements will look the same, according to a press release, but many will include new clothing displays, specialty lighting, and separate order pickup and guest service counters. At some locations, a designated nursing area will be added to make shopping easier for new moms.
Target spokesman Adam Gasper said he could not disclose the Shakopee Target remodeling budget, but said the Minneapolis-based corporation plans to invest $50 million in nine of its Twin Cities stores. Those plans are part of Target’s broader investment to remodel more than 1,000 stores across the country by the end of 2020.
“Think brighter lighting, a more modern feel and dynamic vignettes with the latest seasonal trends, exclusive brands, design partnerships and more for guests to discover as they spend time exploring our aisles,” Joe Contrucci, senior vice president of stores, said in a press release.
Joe Perdew, vice president of store design, said in the release his team relies on local store teams to determine which stores need remodels, and what remodels those stores will get. He said some Targets will get cosmetic revamps: new concrete floors and wood-plank walls, with materials like steel and glass and Target-red to make the décor pop.
“And those are just a few examples — all to create a warm and inviting experience that’s hip and cool,” he said.
Other Targets will get practical revamps: The beauty department, for example, might look like a specialty shop that invites guests to try the products, and the home department might display products in lifestyle settings so guests can imagine what they’d look like in their own homes.
Contrucci and Perdew say investing in local stores and their employees is important, because it helps the local communities surrounding the stores.
“We’ve dedicated hundreds of thousands of payroll hours to train (employees) in specialized roles and develop their expertise to better serve our guests, while also giving them the chance to advance their careers,” Contrucci said in the release. “We also raised our minimum hourly wage to $12 this year, and made a commitment to increase it to $15 by the end of 2020.”
The Shakopee Target will remain open during the remodel process.